APAC social ad spend
APAC brands reinvests highest percentage of revenue in media spend
APAC brands reinvests highest percentage of revenue in media spend
Around 4.6% of the brand revenue of APAC brands was spent on advertising.
APAC social media ad spend up 8% YoY in Q1 2022
The average monthly ad spend per brand was $1,500.
APAC social ad spend rises 24% QoQ in Q4 2021: Emplifi
It rose 11% year-on-year to $2,793.12 per ad account per month.
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Success centres on resilient, sustainable value chains and compliance – EY’s Olivier Gergele
He stressed that companies can stay ahead by driving personalisation, seamless experiences, and embedding sustainability at the core of their operations.
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