, APAC

‘Buy Now, Pay Later’ paves the way for SEA’s big spenders

Over 8% of ZALORA consumers in the region used the scheme for luxury items.

The “Buy Now, Pay Later” (BNPL) scheme has paved the way for Baby Boomers to take over ZALORA’s luxury segment, ZALORA reported.

Whilst the younger generations, such as the Millennials and Gen Zs, dominate the platform, those aged over 40 accounted for 26% of the market share.

“Boomers have become increasingly tech-savvy, spending more time online than they ever did before,” the ZALORA TRENDER REPORT 2021 read.

This is followed by shoppers aged 26-30 (22%), 31-35 (20%), 21-25 (16%), and 36-40 (14%). The remaining 3% were accounted for by those aged 21 and below.

ZALORA attributed the minimal margin between the age groups that continues to get “smaller” to new innovations and service offerings, like the BNPL.

“By allowing customers to make flexible payments over a specific period of time, consumers who previously did not have access (think Indonesia’s underbanked community) nor means to splurge (fresh grads, for some) are finally able to do so today,” it noted.

Across Southeast Asia, 8.11% of shoppers used BNPL for luxury items on ZALORA, of which 5.57% were on an instalment arrangement, whilst 2.54% were non-instalment.

Malaysia registered the highest share of consumers that used the scheme for high-end products with 10.17% on instalment and 4.07% non-instalment. In contrast, Indonesia had the lowest usage with 0.64% on instalment and 0.57% on non-instalment.

“This dramatic difference could also be closely related to Indonesians preferring sportswear and hobby-related products instead of luxury items, as well as their varying digital penetration across its thousands of islands,” ZALORA explained.

Most shoppers of high-end products purchased wallets and purses (8.79%), fragrances (8.03%), and t-shirts (7.45%).

Follow the link for more news on

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Meningkatkan penelusuran dan efisiensi manajemen inventaris dengan barcode 2D GS1

Barcode 2D ini berfungsi sebagai penyimpanan data yang kompak.

The Coffee Bean & Tea Leaf menyeimbangkan kualitas dan kenyamanan melalui produk ritel

Mereka memperluas rangkaian produk termasuk berbagai kopi single-origin yang disesuaikan dengan preferensi pemanggangan yang berbeda.

KCG menguasai brand positioning untuk segmen premium di Indonesia

Mereka mengadopsi solusi berbasis teknologi terbaru untuk sukses mengelola 92 toko ritel di 20 kota di Indonesia.

Ini alasan brand-brand mewah meningkatkan investasi AI

Sektor ini telah menginvestasikan lebih dari $360 juta dalam AI selama tiga tahun terakhir.

Bacha Coffee menguasai retail kaya sensorik di Jakarta

Memadukan warisan dan kemewahan, Bacha Coffee Plaza Senayan menghadirkan pengalaman unik bagi pecinta kopi Indonesia.

Bagaimana WCT Malls meningkatkan penjualan tenant melalui pemasaran terarah

Melalui pemasaran terarah, mal ini meningkatkan penjualan tenant dan tingkat okupansi.