ZALORA TRENDER Report 2021
Fragrances now wear the ‘lipstick effect’
Fragrances now wear the ‘lipstick effect’
Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.
‘Buy Now, Pay Later’ paves the way for SEA’s big spenders
Over 8% of ZALORA consumers in the region used the scheme for luxury items.
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1. Global brands accept high costs as gateway strategy squeezes local shops 2. Premium fashion, seasonal collections boost designer apparel sales 3. Australian retailers cut jobs as fuel and supply chain costs surge 4. Estée Lauder in early talks with Puig over possible merger 5. Luxury brands turn to AI to boost sales and customer engagementResource Center
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