ZALORA TRENDER Report 2021
Fragrances now wear the ‘lipstick effect’
Fragrances now wear the ‘lipstick effect’
Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.
‘Buy Now, Pay Later’ paves the way for SEA’s big spenders
Over 8% of ZALORA consumers in the region used the scheme for luxury items.
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AI-driven marketing isn’t just the future, it’s already proving its value – EY’s Olivier Gergele
Retailers who embrace digital innovation, stay agile, and keep the consumer at the centre are best positioned to lead.
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Digital giants to retailers: The playbook for scaling ad revenue with onsite retail media