ZALORA TRENDER Report 2021

Fragrances now wear the ‘lipstick effect’

Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.

Fragrances now wear the ‘lipstick effect’

Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.

‘Buy Now, Pay Later’ paves the way for SEA’s big spenders

Over 8% of ZALORA consumers in the region used the scheme for luxury items.