ZALORA TRENDER Report 2021
Fragrances now wear the ‘lipstick effect’
Fragrances now wear the ‘lipstick effect’
Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.
‘Buy Now, Pay Later’ paves the way for SEA’s big spenders
Over 8% of ZALORA consumers in the region used the scheme for luxury items.
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1. Shopee allocates $38.46m to SME programmes for 2026 2. Lazada launches tiered membership programme in six Southeast Asian markets 3. China’s FMCG market logs 1.3% growth in Q3 on more O2O purchases 4. IKEA opens first New Zealand store at Sylvia Park 5. Singapore shoppers start year-end buying earlierResource Center
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The Filipino snack brand transformed bacon into both a culinary canvas and a consumer favourite.
