ZALORA TRENDER Report 2021
Fragrances now wear the ‘lipstick effect’
Fragrances now wear the ‘lipstick effect’
Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.
‘Buy Now, Pay Later’ paves the way for SEA’s big spenders
Over 8% of ZALORA consumers in the region used the scheme for luxury items.
Join the community
Most Read
1. Singapore retailers shift from points to real-time loyalty models 2. Home improvement segment drives Thailand retail sales in April 3. Singapore retail sales up 4.8% in March 4. How can Australian retailers manage cost strain from Iran war? 5. Luxury growth accelerates amidst weakening sentiment across APAC in 2026Resource Center
Awards
Jun
03
Partner Events
Sep
22
Event News
AI commoditisation narrows retail competitive advantage
Adoption is standardising retail capabilities and narrowing competitive gaps.
Commentary
Protecting Indonesia’s retail businesses through resilient cellular connectivity
Why e-commerce winners in SEA are rethinking operating models
Why flexible storage is the backbone of the pop-up economy
How point of sale became the hub for customer experience
APAC retailers need to rethink where fraud prevention begins
How Singapore consumer brands can build strong supply chains amidst rising input costs