ZALORA TRENDER Report 2021
Fragrances now wear the ‘lipstick effect’
Fragrances now wear the ‘lipstick effect’
Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.
‘Buy Now, Pay Later’ paves the way for SEA’s big spenders
Over 8% of ZALORA consumers in the region used the scheme for luxury items.
Most Read
1. Foodpanda adds Sheng Siong for on-demand grocery delivery 2. Siam Piwat embeds green rules across Bangkok mall tenants 3. China FMCG growth slows as value-seeking shoppers take over 4. ASICS spins off Onitsuka Tiger into standalone unit 5. TikTok rolls out AI ad tools, in-app ’mini’ experiences to boost engagementResource Center
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Commentary
How EV buyers in Asia are rewriting consumer trust and retail competition
If the AI agent doesn't know your brand, neither does your next customer