ZALORA TRENDER Report 2021
Fragrances now wear the ‘lipstick effect’
Fragrances now wear the ‘lipstick effect’
Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.
‘Buy Now, Pay Later’ paves the way for SEA’s big spenders
Over 8% of ZALORA consumers in the region used the scheme for luxury items.
Most Read
1. FairPrice uses AI trolleys, smart checkouts in Punggol ‘Store of Tomorrow’ 2. Singapore retailers turn to experiential concepts to boost engagement 3. Here’s why Mars Wrigley is cutting SKUs in Asia 4. Volatile demand and rising logistics costs put APAC supply chains on edge 5. Here’s how this Henan retailer rivals Sam’s Club at its own gameResource Center
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Awards
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Event News
He stressed that companies can stay ahead by driving personalisation, seamless experiences, and embedding sustainability at the core of their operations.
Commentary
Winning at the shelf: Innovative packaging strategies