ZALORA TRENDER Report 2021
Fragrances now wear the ‘lipstick effect’
Fragrances now wear the ‘lipstick effect’
Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.
‘Buy Now, Pay Later’ paves the way for SEA’s big spenders
Over 8% of ZALORA consumers in the region used the scheme for luxury items.
Most Read
1. Jollibee granted approval to remove foreign ownership limit 2. Global e-commerce market to reach $11t by 2028 3. Taobao, PapaHome partner to launch first furniture superstore in Hong Kong 4. Philippine retail market to see $66.35b growth by 2028 5. K-beauty brand ANUA partners with Ulta Beauty to expand in USResource Center
Read Here
Advertise
Sign Up
Event News
Industry leaders also cited the importance of adopting omnichannel strategies.
Commentary
Unwrapping the psychology behind festive snacking in Southeast Asia