Lazada rebrands logistics arm to Lazada Logistics

It offers one-stop logistics solutions to Southeast Asian sellers. 

E-commerce platform Lazada rebranded its logistics arm to Lazada Logistics, now offering brands and sellers a one-stop logistics solution.

Lazada Logistics’ key features include a multi-channel logistics service which provides “a single stock fulfilment solution to help eCommerce enablers and brands fulfil across all e-commerce channels seamlessly,” wherein Lazada Logistics will deliver all the orders whether the consumer orders on Lazada or other e-commerce channels.

Under this, the products of Lazada's store merchants and partners will be delivered through Lazada's own fleet, third-party player, or channel-nominated fleet, it said.

The multi-channel logistics (MCL) services also allow brands and sellers to have greater “agility and flexibility” over inventory control and relieve their logistics concerns that include high capital and operational expenses associated with order fulfilment, which is the need to maintain warehouse infrastructure and delivery fleets.

“In the current climate, consumers have grown accustomed to the convenience of a new shopping norm and of having their purchases delivered to their doorstep – intact and on time. It is more important than ever that we continue to innovate and introduce new solutions that will help our merchants and eCommerce partners meet the growing demands and expectations of their customers,” Andy Huang, chief logistics officer of Lazada Group, said.

“MCL ensures that a consistent brand experience is delivered, and solves many logistics pain points for brands and sellers, allowing them to focus on sales and marketing and scaling their businesses,” he added.

Lazada’s logistics arm was previously known as Lazada eLogistics, which managed logistics with third-party players, and Lazada Express, which handled the delivery of parcels to customers.