Rebranding
Alibaba rebrands community marketplace business to Taocaicai
Taocaicai can be accessed in the homepage of Taobao’s apps.
Alibaba rebrands community marketplace business to Taocaicai
Taocaicai can be accessed in the homepage of Taobao’s apps.
Lazada rebrands logistics arm to Lazada Logistics
It offers one-stop logistics solutions to Southeast Asian sellers.
JD’s Thailand JV rebrands with focus on customer trust
It found that four in five customers still worry that the products won’t match the offer.
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Suntory Taiwan takes home win at FMCG Asia Awards 2024
![Suntory Taiwan takes home win at FMCG Asia Awards 2024]()
Co-Written / Partner
The ageing of its Kakubin brand brought the need for repositioning and premiumisation.
The ageing of its Kakubin brand brought the need for repositioning and premiumisation.
