Rebranding
Alibaba rebrands community marketplace business to Taocaicai
Alibaba rebrands community marketplace business to Taocaicai
Taocaicai can be accessed in the homepage of Taobao’s apps.
Lazada rebrands logistics arm to Lazada Logistics
It offers one-stop logistics solutions to Southeast Asian sellers.
JD’s Thailand JV rebrands with focus on customer trust
It found that four in five customers still worry that the products won’t match the offer.
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EY’s Olivier Gergele: Innovation advantage comes from scaling what resonates with consumers
He explores where the biggest value opportunities lie whilst emphasising the need to balance standardised scale with deliberate localisation across diverse markets.
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The festive season is a revenue moment – don't let friction or fraud derail it