Rebranding
Alibaba rebrands community marketplace business to Taocaicai
Alibaba rebrands community marketplace business to Taocaicai
Taocaicai can be accessed in the homepage of Taobao’s apps.
Lazada rebrands logistics arm to Lazada Logistics
It offers one-stop logistics solutions to Southeast Asian sellers.
JD’s Thailand JV rebrands with focus on customer trust
It found that four in five customers still worry that the products won’t match the offer.
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FMCG Asia Awards 2025 Winner: Olivier Jakubowicz of Nestlé Japan Ltd.
Olivier Jakubowicz of Nestlé Japan highlights the KitKat Juken campaign, which transformed exam season into a cultural moment of hope.
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When AI becomes the front door: How marketing in Singapore will really change in 2026