Rebranding
Alibaba rebrands community marketplace business to Taocaicai
Alibaba rebrands community marketplace business to Taocaicai
Taocaicai can be accessed in the homepage of Taobao’s apps.
Lazada rebrands logistics arm to Lazada Logistics
It offers one-stop logistics solutions to Southeast Asian sellers.
JD’s Thailand JV rebrands with focus on customer trust
It found that four in five customers still worry that the products won’t match the offer.
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He stressed that companies can stay ahead by driving personalisation, seamless experiences, and embedding sustainability at the core of their operations.
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Winning at the shelf: Innovative packaging strategies