Inaugural “In Style • Hong Kong” coming to Ho Chi Minh City

Organised by the Hong Kong Trade Development Council (HKTDC), the mega promotion “In Style • Hong Kong” is making its debut in Ho Chi Minh City, Vietnam in September.

Following its previous successful editions in Jakarta, Bangkok and Malaysia, this year’s campaign aims to highlight Hong Kong’s vibrant lifestyle and unique creativity, and showcase the city’s branded, design-led products and professional services, and how Vietnamese companies could leverage on Hong Kong’s advantages to expand business globally.

According to HKTDC, Vietnam is Hong Kong’s largest export market among ASEAN countries and sixth largest export market globally, with the city’s exports to the country amounting to US$10.2 billion in 2017. Vietnam is Hong Kong’s tenth largest trading partner.

A product preview of In Style‧Hong Kong Expo presented at the press conference in Ho Chi Minh City recently.

“The connection between Hong Kong and Vietnam has always been strong. The newly signed Hong Kong-ASEAN Free Trade Agreement has further boosted the momentum for bilateral collaboration and connectivity,” Peter Wong, HKTDC regional director of South-east Asia and South Asia, said. “Despite the uncertainties in the global environment, Vietnam’s economy remains resilient. ‘In Style • Hong Kong’ aims to leverage the momentum and the various growth opportunities to strengthen the economic and trade ties between Hong Kong and Vietnam. We look forward to bringing the best of Hong Kong’s services and products to Vietnam in September.”

“In Style • Hong Kong” in Ho Chi Minh City will include a full-day symposium on business services, a two-day trade expo and a gala dinner, as well as a wide array of shopping and dining promotions in the city.

The main symposium -- themed “Hong Kong- Vietnam: Partnering for Prosperity” -- will be held on 20 September, highlighting Hong Kong’s advantages in various services sectors, particularly cross-border logistics and creative branding and design.

Navigating the future of retail

As e-commerce in Asia has experienced explosive growth over the years, the retail industry is facing vast opportunities and challenges at the same time, notably in delivery channels and cashless trading, HKTDC said. A thematic session on “Navigating the Future of Retail” will highlight the growing trend of e-tailing, cross-border transactions, online payments, as well as their impacts on the supply-chain management and logistics.

The symposium will also feature a Business Support Zone with 11 Hong Kong services providers from various fields, including design and branding, accounting, logistics, information technology, architecture and management consultancy. Additionally, the “In Style • Hong Kong” Expo, a trade exhibition showcasing over 130 of Hong Kong’s leading branded and designer-led lifestyle products, will be held from 20-21 September 2018.

By Muneerah Bee

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