Muji gets onto Tmall

Japanese lifestyle retailer Muji is the latest brand to get onto the Chinese e-commerce site Tmall to cater to Chinese online shoppers.

Although Muji already owns its own online shopping site in China, it has collaborated with Tmall to take advantage of the latter’s increasing consumer base.

Tmall, a marketplace owned by Alibaba Group, has recently attracted a number of international brands, including Spanish fashion brand Zara, British luxury brand Burberry, Amercian clothing retailer Gap and Japanese brand Uniqlo.

Muji, a brand distinguished by its minimalist design, offers everything from stationery to kitchen utensils and fashion items.

Besides the online shop at Tmall, Muji also sells through 100 physical stores in China, which is its largest overseas market.