In Focus

TikTok ‘shoppertainment’ drives mega-sale hit

TikTok ‘shoppertainment’ drives mega-sale hit

Videos on the platform are used not just to entertain but also to drive e-commerce.

Mars Wrigley bets on Asia’s chocolate boom

The US company expects the region’s rising middle class to eat more M&M’s and Snickers.

Consumer goods excellence lauded at FMCG Asia Awards 2024

The awards programme honoured top companies in the fast-moving consumer goods sector, recognising innovation, leadership, and exceptional achievements across Asia.

Swarovski cracks TikTok to scale luxury amongst Gen Zs

The Austrian crystal maker is working with influencers to connect with the Singaporean market.

Starbucks Korea opens high-tech store in Seoul

Its first reserve-only branch features AR art installations and a Mixology Bar.

Decathlon gets closer to hybrid Singaporean shoppers through pick-up service

The world’s largest sporting goods retailer lets clients pick up online orders on the go.

Southeast Asian retailers go live to take orders

Social media are no longer just spaces for sharing selfies; they’ve become shopping hubs.

Retailers must regain trust of stingy consumers

Sellers need to adapt and engage with more customers to avert a decline in sales.

Hong Kong’s K11 MUSEA bridges art, culture, and retail

Visitors find top-tier brands and museum-grade art pieces at the cultural-retail landmark.

Toys ‘R’ Us Asia banks on ‘kidults’ to drive toy sales

Teens and adults aged 12 years and over are buying beloved toy brands from the 80s and 90s.

Aussie consumers losing trust in supermarket pricing

Shoppers are confused on pricing strategies such as frequent specials, short-term discounts, and bulk promotions.

How ‘beauty-from-within’ trend shapes consumer choices in APAC

It is driven by the increasing health consciousness amongst consumers.

MINISO opens biggest global store in Jakarta

The Chinese retailer aims to hit 1,000 stores in the next five years from about 300 now.

PUMA targets tech-savvy youngsters on TikTok

The world’s third-biggest activewear maker uses local influencers to connect with its market.

Why did Hong Kong retail sales fall after a strong rebound?

Retail sales initially surged following Hong Kong’s border reopening in January 2023.