Shiseido and NTT collaborate on innovative online cosmetic shopping technology

It aims to enhance the online shopping experience.

Shiseido and NTT Corporation have launched a joint research project to develop a new technology that allows users to experience the haptic sensations of cosmetics through visual and auditory means. 

The initiative combines Shiseido's expertise in Kansei science with NTT's touchless information technology.

Currently, online shopping for cosmetics lacks the ability to convey tactile experiences effectively, relying primarily on videos and descriptions. 

The new research aims to enhance the online shopping experience, enabling users to perceive tactile sensations remotely, regardless of time, location, or language.

Yosuke Tojo, executive officer and chief technology officer of Shiseido, stated that the company aims to become a "Personal Beauty Wellness Company" by 2030. 

“We believe that this joint research will lead to the creation of new beauty experiences through sensory communication,” he said. “We hope that this will be a new experience that eases the feeling of isolation and meets the need for fulfillment that consumers have while the society has become more digitised and convenient.”