, APAC
Shutterstock photo

Shiseido harnesses AI for innovative cosmetics development

It combines over 100 years of Shiseido’s research expertise with advanced AI technology.

Shiseido has launched a new AI-driven formulation development feature as part of its VOYAGER platform, in partnership with Accenture. 

The innovative functionality, fully operational since February, combines over 100 years of Shiseido’s research expertise with advanced AI technology.

The company aims to accelerate the development of groundbreaking beauty products by integrating more than half a million data points, derived from traditional artisan skills (TAKUMI) and various scientific fields. 

The initiative aligns with Shiseido's R&D philosophy, Dynamic Harmony, which focuses on merging diverse values to create unique beauty solutions.

The formulation development AI utilises ingredient informatics, analysing extensive product data, including raw materials and formulation insights. It can predict missing data by examining ingredient combinations and stability, facilitating quicker and more precise cosmetic development.

Shiseido plans to enhance the VOYAGER platform further and expand its use across research centers worldwide, reinforcing its commitment to innovation as it strives to become a Personal Beauty Wellness Company by 2030.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Italy probes Shein over greenwashing claims
It claims Shein misrepresents sustainability with vague and misleading product statements.
Fashion
Shiseido harnesses AI for innovative cosmetics development
It combines over 100 years of Shiseido’s research expertise with advanced AI technology.
Fashion
Oral beauty gains traction amongst Asian consumers
The “oral beauty" or "oral care skinification” blends skincare ingredients.

Exclusives

Meta is investing big in business messaging
Companies can boost sales by reaching more customers on Messenger, Instagram and WhatsApp.
MINISO opens biggest global store in Jakarta
The Chinese retailer aims to hit 1,000 stores in the next five years from about 300 now.
PUMA targets tech-savvy youngsters on TikTok
The world’s third-biggest activewear maker uses local influencers to connect with its market.