, APAC
Source: Tuur Tisseghem (Pexels)

Mash may expand luxury brand Gelato Pique after Bain Capital deal

The Japanese apparel maker was recently bought by US-based Bain Capital Private Equity. 

Luxury loungewear brand Gelato Pique, under Japanese apparel company Mash, will likely expand its international footprint following its agreement with Bain Capital Private Equity. 

Bain Capital recently agreed to buy a majority stake in Mash Holdings for $1.43b, according to GlobalData.

“China will be a crucial market for the Gelato Pique brand to expand luxury loungewear sales internationally,” Raviteja Neralla, Retail Analyst at GlobalData, said.

“The country’s rapidly growing apparel sector in the coming years will play a key role in making it an important market for the brand.”

Read more: Bain Capital to buy majority stake in Japanese apparel maker Mash 

Neralla added that Chinese consumers emerged as more receptive to foreign brands, making the Chinese market more attractive for brands like Gelato Pique.

 

Follow the link s for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!