Mash may expand luxury brand Gelato Pique after Bain Capital deal

The Japanese apparel maker was recently bought by US-based Bain Capital Private Equity.

Luxury loungewear brand Gelato Pique, under Japanese apparel company Mash, will likely expand its international footprint following its agreement with Bain Capital Private Equity.

Bain Capital recently agreed to buy a majority stake in Mash Holdings for $1.43b, according to GlobalData.

“China will be a crucial market for the Gelato Pique brand to expand luxury loungewear sales internationally,” Raviteja Neralla, Retail Analyst at GlobalData, said.

“The country’s rapidly growing apparel sector in the coming years will play a key role in making it an important market for the brand.”

Neralla added that Chinese consumers emerged as more receptive to foreign brands, making the Chinese market more attractive for brands like Gelato Pique.

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