Love, Bonito opens first retail store in the Philippines

The expansion follows Love, Bonito’s recent rebranding and assortment revamp in March. 

Southeast Asian womenswear brand Love, Bonito, has officially launched its first retail store in the Philippines. 

The 2,000-square-foot store, located in the Greenbelt 3 Mall in Makati, debuted with support from Ayala Corporation representatives.

The expansion follows Love, Bonito’s recent rebranding and assortment revamp in March. 

“We know the malling culture is huge here in the Philippines and we’re excited to finally put down our roots. We have received overwhelming support from the Filipina community,  experiencing 90% YoY growth last year solely through online orders!,” said Love, Bonito CEO Dione Song.

The store features an electronic fitting room queue system and accessible aisles. It offers Love, Bonito’s Signatures, Staples, and a summer capsule collection.

Love, Bonito, originally launched as BonitoChico in 2006 and rebranded in 2010, now operates over 20 international stores, with recent openings in Singapore and Hong Kong.