Love, Bonito opens first retail store in the Philippines

The expansion follows Love, Bonito’s recent rebranding and assortment revamp in March.

Southeast Asian womenswear brand Love, Bonito, has officially launched its first retail store in the Philippines.

The 2,000-square-foot store, located in the Greenbelt 3 Mall in Makati, debuted with support from Ayala Corporation representatives.

The expansion follows Love, Bonito’s recent rebranding and assortment revamp in March.

“We know the malling culture is huge here in the Philippines and we’re excited to finally put down our roots. We have received overwhelming support from the Filipina community, experiencing 90% YoY growth last year solely through online orders!,” said Love, Bonito CEO Dione Song.

The store features an electronic fitting room queue system and accessible aisles. It offers Love, Bonito’s Signatures, Staples, and a summer capsule collection.

Love, Bonito, originally launched as BonitoChico in 2006 and rebranded in 2010, now operates over 20 international stores, with recent openings in Singapore and Hong Kong.

Also Read

Tapestry and Capri Holdings end merger agreement amidst legal uncertainty

Fashion industry faces uncertainty in 2025

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit