Levi’s opens its largest Southeast Asia store in Suria KLCC

The new store spans 4,239 square feet (393 sqm).

Levi Strauss & Co. has unveiled its largest Levi’s store in Southeast Asia at Suria KLCC. 

The 4,239 square-foot (393 sqm) store is a major part of the brand's strategy to enhance its direct-to-consumer presence in the region.

The new store follows recent expansions, including a 364 sqm outlet in CentralWorld, Bangkok, and an increased store size in Kuala Lumpur’s Mid Valley Megamall.

It also features the NextGen Indigo format with LED portal arches and style lounges. It includes premium collections like Levi’s® Vintage Clothing and Performance Cool®. Local artist Cloakwork has designed exclusive heat press patches for customisation.

Additionally, the Levi’s® Tailor Shop offers personalisation options, including exclusive Peranakan patterns.

“Our ambition is to become a $10 billion dollar company and a world-class retailer, and our international business will play an integral role in helping us to achieve this,” said Nuholt Huisamen, Managing Director, East Asia Pacific, for Levi Strauss & Co.

“Southeast Asia – and the broader East Asia Pacific region – holds immense potential for us, with many markets leading the way in creating fashion trends that are quickly picked up globally,” he added.