Jaeger-LeCoultre introduces immersive interactive Calibre Wall at new Beijing location

Other highlights of the new boutique include the Personalisation Wall and Atelier d'Antoine.

Jaeger-LeCoultre has launched a new flagship boutique at WF Central in Beijing.

The boutique offers visitors an immersive experience that reflects the natural beauty of the Vallée de Joux and features an art installation by Chinese contemporary artist Tu Juan.

Highlights of the boutique include the interactive Calibre Wall, showcasing over 1,400 calibres that highlight Jaeger-LeCoultre's status as 'The Watchmaker of Watchmakers'™.

Customers can also visit the Personalisation Wall, where they can explore the brand’s complete strap collection and view a selection of engraved and lacquered Reverso case-backs for personalisation inspiration.

Additionally, the Atelier d'Antoine allows watch enthusiasts to learn about fine watchmaking through discovery workshops and masterclasses, combining theoretical knowledge with hands-on practice.

Also Read

Fashion industry faces uncertainty in 2025

Hermès revamps Takashimaya flagship store in Singapore

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit