Australia’s Totally Workwear introduces new workwear product line

It will follow a rebrand with the tagline “Love Your Work."

Australia-based workwear specialist, Totally Workwear, reintroduced its line of Trade, Safety, and Uniform items.

Alongside the relaunch is the unveiling of a new logo and a rebranded tagline “Love Your Work," reiterating the workwear brand’s consumer-first mindset for consumers.

For almost three decades, Totally Workwear has been expanding and evolving its speciality items, from workwear to footwear to safety brands. With its committed pursuit of value, the brand has maintained itself as a leader in the workwear industry and a reliable figure for authenticity, innovation, expertise, and quality in the consumer experience.

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“Our refreshed branding represents an absolute commitment to authenticity and expertise, underpinned by a culture of humility and integrity. It’s about a consumer experience that connects with workers, in their communities and in a very real way,” Troy Yewdall, head of Totally Workwear, said.

Currently, Workwear has set plans for expansion, including a steel-toe boot product line.