Alibaba’s Tmall hosts fashion event featuring ‘hanfu’

Livestreamer Austin Li appeared in the event in full traditional Chinese costume.

Alibaba’s business-to-consumer platform, Tmall, has hosted its annual fashion event “National Style Award” in Shanghai, with more than 200 hanfu bloggers debuted their latest custom designs at the event to celebrate the revival of traditional Chinese dress, a news release revealed.

On the night of the event, China’s leading live streamer and influencer, Austin Li, appeared in a special live stream in full hanfu costume to share some of Taobao’s most innovative hanfu-inspired products and fashion with millions of his fans online.

“For some, hanfu is more than a fashion statement. The craftsmanship and cultural embodiment of this type of traditional style dress are becoming popular for China’s younger generations to express themselves and their cultural identities,” Alibaba said in a statement.

In 2020, more than 1,200 new hanfu brands joined Tmall, with its annual sales growing nearly 500% year over year on the platform, the company said.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Tailor-fitting retail stores to catch up on the digitisation race
Retailers would need over 200 hours to manually digitise their products, but Fairmart claims this could be trimmed down to zero.