LVMH’s Fendi launches flagship store on JD.com

The brand has launched a new capsule for the incoming Chinese Valentine’s Day.

Italian luxury brand Fendi has kicked off its official flagship store on JD.com, the ninth brand under the LVMH Group to partner with JD following Louis Vuitton, Dior, Bvlgari, Celine, Loewe, Givenchy, Berluti and Rimowa, the e-commerce giant said in a press release.

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To observe the Chinese Valentine’s Day, which falls on August 4 this year, Fendi has launched a new capsule in line with the theme, including bags, sneakers, cardigans, earrings, ready-to-wear clothing and accessories.

The store also features a page with selected products from the fashion house, offering its most popular items, JD said.

JD Luxury said it has collaborated with over 300 luxury and premium brands by far.