JD.com launches gift-giving feature for Chinese New Year

The feature leverages JD’s supply chain to simplify gifting.

JD.com has introduced a new gift-giving feature on its app ahead of Chinese New Year, offering a seamless way to celebrate via WeChat.

The feature leverages JD’s supply chain to simplify gifting.

Users can search “JD Gift” on the app, select a gift, personalize a message, and share it via WeChat. Recipients only need to enter their address, with real-time delivery tracking included. A “Group Gift” option lets users send multiple gifts to a WeChat group, where participants join a lucky draw to claim items.

Moreover, JD Logistics will ensure timely deliveries during the Spring Festival, marking its 13th consecutive year of uninterrupted service, including on New Year’s Eve and Day.

Ongoing promotions since 24 December 2024, include daily discounts, subsidies, and interest-free installment plans, making gift-giving more affordable.

The feature is part of JD’s revamped app, which includes a redesigned homepage, smarter search, and advanced AI capabilities.