, China

Alibaba’s Tmall launches childcare consulting service

The service came in a tie-up with over 200 product specialists and 50 brands.

Alibaba Group’s business-to-consumer retail platform Tmall has launched a childcare consulting service for parents to conduct Q&A sessions with more than 50 childcare brands during the platform’s 6.18 shopping festival.

In a tie-up between more than 200 product specialists and 50 baby and childcare brands on Tmall, the platform allows parents to submit questions and comments about specific products to brands whilst shopping for their children.

Zi Yan from Tmall’s mother & baby business category noted that they have seen a surge in online consulting requests since the pandemic began, particularly in paediatrics.

Baby formula companies on the platform have also banded together as part of an online education session with more than 1,000 paediatricians available to answer queries during the shopping period, the company said.

READ MORE: Alibaba’s Intime ties up with 16 brands for recycling initiatives

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Lazada builds an e-commerce giant from a ‘blank slate’
It switched from a buy-and-sell business to a marketplace-based model, before finding the right mix in the e-commerce retail model it now uses.
Fragrances now wear the ‘lipstick effect’
Replacing lip products, scents topped ZALORA’s beauty category both in 2020 and 2021.