Alibaba’s Intime ties up with 16 brands for recycling initiative

Around 60 recycling stations will accept used clothing for recycling.

Intime, a brick-and-mortar retailer owned by Alibaba Group, has joined forces with 16 brands in China to encourage customers to go green by recycling their clothing, the e-commerce giant announced in a news release.

The company said dedicated recycling boxes at Intime locations will be available for shoppers to give their used clothing a second life, whilst also earning green points on Alipay that can be redeemed through the app’s tree-planting initiative.

Intime also offers coupons to reward customers who support a low-carbon lifestyle.

Some of the donations will be delivered to less developed areas in China. Meanwhile, the remainder will be turned into new items.

Around 60 recycling stations have been set up around the country, mainly in Zhejiang province, and these locations have taken in goods from over 500 people, Alibaba said.