, China

Billie Eilish launches flagship sore on Alibaba's Tmall Global

Her store offers a selection of merchandise from T-shirts to headwear.

U.S. singer-songwriter Billie Eilish – who recently took home the Grammy Award for “Record of the Year” – has announced the launch of her flagship store on Tmall Global, Alibaba’s cross-border e-commerce marketplace, according to a press release.

From T-shirts to hoodies and hats, Eilish’s store offers a selection of merchandise, including newly debuted products for the China market.

The launch came as Tmall Global looks to enrich its range of celebrity-owned brands and merchandise available on the platform, including recent partnerships with Taylor Swift, Rihanna and Victoria Beckham.
 

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Metro Retail expands presence in Visayas with four new supermarkets
It currently operates 64 stores across the Philippines, with 42 branches in the Visayas.
Stores
Australia leads alcoholic ready-to-drink innovation
It accounted for 40% of all new brand launches and sub-brand introductions in the alcohol RTD sector in 2023.

Exclusives

Supermarkets lead growth in Vietnam’s evolving retail scene
One-stop shopping experience poses challenges for the prevailing majority of mom-and-pop shops.
E-commerce
AI-powered personalisation paints the future of retail
Businesses use AI to gain deeper insights into consumer needs and preferences for more customised omnichannel offerings.