Wellcome Hong Kong triumphs with dual wins at Retail Asia Awards 2025

The supermarket giant was recognised for digital transformation and retail excellence in a landmark year.

Wellcome Hong Kong has secured two prestigious accolades at the Retail Asia Awards 2025 — Supermarket of the Year - Hong Kong and E-commerce Team of the Year - Hong Kong — affirming its status as a trusted, future-ready retail leader.

The twin victories mark a remarkable chapter in Wellcome’s journey as it blends 80 years of legacy with innovation to deliver value, freshness, and convenience to every household.

Continuing the leadership in the grocery market 

Wellcome was named Supermarket of the Year - Hong Kong, celebrating its enduring leadership and innovation in grocery retail. The award caps off a landmark 80th year during which the brand deepened its core mission, “Always Fresh, Always Value, Always Here for You,” whilst delivering robust results across business, customer experience, and ESG.

“Through dedicated efforts in omnichannel development, customer experience and ESG initiatives, we have achieved outstanding results in driving strong sales growth and strengthening our market leadership,” the company stated.

Wellcome has launched high-profile reinforce ‘Fresh Value’ and ‘yuu Member Price’ campaigns, committed to bringing customers quality fresh products and everyday essentials at very competitive prices consistently. The new in-store execution, supported by giant posters and volume displays of quality fresh products, sets the new standard for calling out value in the market.

“The campaigns are well-received by our customers, fully supported by consistent availability from our suppliers. These strategic moves have not only solidified our market position but also deepened customer trust and loyalty, especially in these challenging times when the cost of living is one of the top shopping considerations,” Wellcome Hong Kong added.

On the experiential front, Wellcome delighted families with a Pokémon campaign in summer 2024, blending fun redemption, digital and in-store activations. Meanwhile, its lifestyle supermarket Market Place launched its first Market Place Wine Awards, bringing together a panel of industry wine experts to select the best wines for different occasions, making it easier for customers to choose their perfect bottle.

Wellcome also strengthened its ESG efforts with major investments in sustainability. These included the rollout of Hong Kong’s first 24-tonne electric truck, upgraded low-carbon refrigeration systems, and a commitment to giving back to the needy through the “Sik Jor Fan Mei” rice donation programme in partnership with Foodlink.

As the retail landscape continues to evolve, Wellcome Hong Kong is proving that tradition and innovation can synergise to drive sustainable growth and superior customer value.

A digital turnaround over 18 months

Winning E-commerce Team of the Year - Hong Kong reflects the rapid transformation led by Wellcome’s team over the past 18 months. Central to this transformation was the launch of a new Wellcome website in late 2023, followed by the rollout of the Wellcome mobile app in early 2024. “These mark the foundation of Wellcome’s transformation into an omnichannel brand with modern digital touchpoints, emphasising Wellcome’s core value of being ‘Always Here for You,’” the company said.

The app introduced exclusive deals, delivery options, and Click & Collect functionality — features that blend Wellcome’s hallmark affordability with modern digital convenience. With over 400,000 downloads and more than 100,000 monthly active users, the app has rapidly become a vital digital touchpoint for Hongkongers. It offers efficient scheduled delivery and Click & Collect service catering to different basket sizes

Wellcome also struck a strategic partnership with foodpanda in the second quarter of 2024, unlocking express delivery options that bring groceries to doorsteps in as little as 45 minutes. The collaboration was launched at pace, with a high-impact marketing campaign featuring store takeover, meet and greet by foodpanda’s iconic mascot, Pau Pau, along with through-the-line marketing exposure, creating a massive buzz that translated directly into consumer uptake.

Following these efforts, Wellcome online shoppers now spend more than thrice as much as their regular customers. “These efforts have collectively rejuvenated Wellcome’s e-commerce platform, making it more relevant and convenient for Hong Kong’s shoppers in a post-COVID era,” Wellcome Hong Kong noted.

The Retail Asia Awards honours the achievements and innovations of the key players in the retail industry in Asia. The annual event also serves as a showcase of the diverse range of categories in various aspects of the sector.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].