Sacoor Brothers triumphs with two accolades at the Retail Asia Awards 2024

The leading apparel retailer captures top honours for innovation and brand transformation.

Sacoor Brothers has clinched two prestigious titles at the Retail Asia Awards 2024, including Apparel Retailer of the Year - Malaysia and Brand Transformation of the Year - Malaysia. These accolades underscore the brand's commitment to excellence and its impact on the apparel retail sector in Asia.

Over the past year, Sacoor Brothers has dramatically expanded its presence across Asia, with a significant focus on Malaysia, where its store count skyrocketed from 12 to 34. This expansion is part of a broader strategy to enhance consumer engagement through high-quality services and unique retail innovations, setting a new standard for the apparel industry globally.

Headquartered in Lisbon, with major operations in Dubai, Riyadh, and Kuala Lumpur, Sacoor Brothers has leveraged its strategic locations to penetrate key markets effectively. The expansion in Malaysia is particularly notable, reflecting a well-executed plan amidst the challenges of a dynamic retail landscape.

Sacoor Brothers has transformed shopping into an exceptional experience with features like customisable LED welcome screens and personalised in-house tailoring services. Their commitment to craftsmanship and quality is evident in their meticulously designed apparel, all designed in Portugal to ensure superior fit and quality. The brand’s offerings range from elegant formal wear to refined casual attire, with special consideration for local preferences, evident in their tailored "Asian fit" garments.

  

The introduction of the Sacoor Club loyalty programme further exemplifies their customer-centric approach. This programme offers a range of benefits, including exclusive offers and complimentary tailoring services, enhancing customer loyalty and satisfaction. Strategic collaborations with international iconic figures and teams, such as the Portuguese National Football team, have also broadened the brand's appeal, connecting with a diverse customer base.

Financially, Sacoor Brothers has shown robust growth with a year-over-year turnover increase of 30%, a testament to the effectiveness of its business model and customer engagement strategies. The brand has also invested significantly in staff training and development through its Sacoor Business School, enhancing service quality across its global outlets.

Sacoor Brothers’ journey of transformation, especially, over the past year has been marked by innovation and a commitment to maintaining its essence of timeless elegance. The brand's latest boutique concept, inspired by its flagship stores in Lisbon and Dubai, features interactive elements and a sophisticated design that aligns with global retail trends. Each new store opening, like the one at The Exchange TRX in Kuala Lumpur’s international financial district, signifies strategic market expansion and the brand’s evolution into a modern luxury destination.

The success of these transformations is not just in increased sales but also in the elevated shopping experiences that resonate with both new and loyal customers. The redesigned boutiques, coupled with engaging customer events and partnerships with fashion luminaries, underscore Sacoor Brothers' dedication to redefining luxury apparel retail.

Sacoor Brothers' dual wins at the Retail Asia Awards 2024 not only celebrate its commercial success and innovative retail strategies but also highlight its role as a leader in the global fashion industry. As the brand continues to expand and evolve, its commitment to quality, innovation, and customer satisfaction remains the cornerstone of its success.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].