LUXASIA delivers excellence with resilience in Luxury Beauty & Retail with a triple-win at the Retail Asia Awards 2025

The company secures top honours in Singapore, Indonesia, and Malaysia, affirming its leadership in luxury beauty retail & omni-distribution across Asia Pacific.

LUXASIA, the leading omnichannel brand-builder across 15 markets in Asia Pacific, has been recognised as the Luxury Beauty Retailer of the Year in Singapore and Indonesia as well as Brand Store of the Year in Malaysia for the launch of a global first SK-II Concept Store. The company remains resilient in the face of challenging economic conditions as it drives the face of luxury beauty retail across the different categories of skincare, makeup, fragrance, haircare and luxury lifestyle.

Leading the luxury beauty retail scene in Singapore

LUXASIA expanded its luxury retail footprint whilst navigating economic headwinds. The past 12 months witnessed the Group’s launch of standalone boutiques for beloved niche fragrance brands with the likes of Diptyque, L’Artisan Parfumeur, Kilian Paris, and Frederic Malle. Through incubation in escentials, the luxury niche emporium for over 70 luxury beauty brands, LUXASIA has been able to spearhead growth whilst preserving each brand story to delight consumers across the region. “To date, we have achieved an unparalleled footprint in the prestigious Raffles City Shopping Mall in Singapore. We have six beautiful boutiques of our own; eight if we include the other two belonging to L Beauty, our Joint Venture with luxury conglomerate LVMH,” shares Dr Wolfgang Baier, outgoing Group CEO of LUXASIA.

Following its regional expansion plans for escentials, its latest store in ION Orchard reimagines experiential retail with an exclusive Hermès Beauté shop, a first for the Maison and continuously elevates the luxury beauty customer journey in Singapore. These executions are driven by the numerous consumer events and pop-ups featuring founder-led discovery sessions curated by escentials and immersive pop-ups such as Diptyque’s Parisian café-themed events with Café Verlet that bring each campaign to life. This strategic approach has driven strong single-digit growth over the baseline year of 2023.

Expanding across all categories in Indonesia

LUXASIA’s second Luxury Beauty Retailer of the Year in Indonesia showcases the team’s exceptional resilience in delivering outstanding executions for brands in a year shaped by inflationary pressures and political uncertainties. Whilst consumer spending dipped in the first half of the year, the second half brought a rebound in household consumption and a surge in demand for personal care products. LUXASIA built on this momentum with an aggressive expansion strategy aligned with its LX2024 Growth Plan.

The LUXASIA Indonesia team introduced a host of high-profile brands, including POLA, Kayali, Kylie Cosmetics, Bvlgari Parfums, and a high-end beauty & home appliance brand harnessing cutting-edge technology. These efforts were driven by an omnichannel framework that integrated retail, e-commerce, and digital activation to bring each brand to the forefront of the consumer’s mind. Through strong retail networks, OLAPLEX, a powerhouse haircare brand, relaunched with its first official online store on one of Indonesia’s biggest eCommerce platforms, Tokopedia whilst POLA, a leading Japanese skincare brand, expanded its retail footprint with a new counter at Jayanata, Surabaya. In conjunction with the numerous pop-ups and consumer events at prime retail locations in Indonesia, this approach has contributed to near double-digit growth for LUXASIA Indonesia in comparison to 2023.

Launching a global first SK-II Concept Store with P&G

LUXASIA Malaysia collaborated with global skincare giant, SK-II to open the brand’s first-ever SK-II Concept Store in Kuala Lumpur. Beyond its usual pop-ups and counters, the new space pays tribute to the heritage of PITERA™, SK-II’s signature ingredient, through a blend of Japanese-inspired architecture, personalised skincare rituals, and artisanal design.

The new store represents a reimagined retail experience as customers are immersed in the SK-II Skin Ceremony, inspired by the spirit of Japanese omotenashi, or wholehearted hospitality. Every detail from Sugidama-shaped tester bars to handcrafted ceramics sourced from PITERA™’s birthplace in Shiga has been curated to reflect SK-II’s storied legacy.

“The fact that our SK-II brand partner chose to launch their global-first flagship boutique with us, as opposed to doing it on their own, is already such a prestigious recognition for us as their chosen full-service distributor,” Satyaki Banerjee, the soon-to-be CEO of LUXASIA Group, said.

Since its launch on 22 June 2024, the boutique has made a significant media impact, generating over 508 pieces of coverage, reaching 58.2 million people, and sparking more than 885,000 social media engagements.

“The store has solidified our presence in Southeast Asia and provides a model for future SK-II retail spaces, driving brand affinity and customer loyalty,” Satyaki added. This partnership and excellence in execution has won LUXASIA Brand Store of the Year – Malaysia. Looking ahead, LUXASIA is poised for another exciting chapter of growth with its renewed LX27 plan to continue elevating the luxury retail experience with more brands across Asia Pacific.

The Retail Asia Awards honours the achievements and innovations of the key players in the retail industry in Asia. The annual event also serves as a showcase of the diverse range of categories in various aspects of the sector.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].