Flipkart Commerce Cloud bags Retail Asia Awards 2025 for AI-driven solution

Retail Media offers seamless integration of first-party data with advanced AI-powered advertising strategies.

Enterprise intelligence solution provider Flipkart Commerce Cloud (FCC) took home the AI Initiative of the Year - India category win at the Retail Asia Awards 2025 for its artificial intelligence (AI)-driven Retail Media solution. The platform is designed to empower e-commerce businesses to maximise ad revenue while enhancing the shopping experience.

FCC’s Retail Media platform integrates seamlessly within e-commerce ecosystems, distinguishing itself from conventional advertising platforms through the utilisation of first-party data for hyper-personalised targeting. It employs real-time bidding, predictive analytics, and automated ad placements to ensure maximum engagement and ROI for advertisers. By analysing consumer behaviour, purchase history, and intent, the solution delivers highly relevant ads using sophisticated machine learning (ML) models.

At the same time, the platform ensures that advertisements are contextually embedded into the shopping journey, appearing in non-intrusive yet effective placements, thereby enhancing customer experience whilst boosting conversion rates. Retailers and brands also gain access to comprehensive campaign analytics, supporting data-driven decisions and continuous optimisation of performance.

Deployed across multiple geographies and industries, the solution supports diverse business models, including marketplaces, direct-to-consumer (D2C) brands, and omnichannel retailers. FCC has successfully collaborated with leading retailers worldwide, providing them with robust retail media solutions that enhance their advertising capabilities and drive revenue growth.

With AI-driven predictive analytics, the platform enables retailers to dynamically scale ad placements in response to real-time data and evolving market conditions. Its global scalability and cross-segment adaptability reinforce its status as a transformative force in retail media monetisation.

The solution has demonstrated substantial effectiveness across multiple global markets, delivering measurable benefits to e-commerce platforms, brands, and sellers. Retailers utilising the platform have experienced a 5x increase in ad-driven revenue YoY and a 1.5x higher click-through rate. With automated ad placements, brands and sellers can also efficiently allocate budgets for maximum ROI, achieving an average return on ad spend increase of 120%.

By enabling retailers to maximise their ad revenue potential, ensuring a superior shopping experience, and offering scalable, future-ready solutions, FCC has established itself as a leader in retail media monetisation.

Retail Asia Awards recognises outstanding achievements, innovations, and excellence within the retail industry across the Asia-Pacific region.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].