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Retail Asia Awards 2024 Winner: FairPrice Group

Alvin Neo, Chief Customer and Marketing Officer at FairPrice Group, spotlights their Frontline CEO video series, which tells a story to appreciate front liners' efforts, skills, and passion. This series featured Vipul Chawla, Group CEO at FairPrice Group, taking on frontline jobs for their employees and customers to foster connection through shared experiences.

The company marks their celebration of 50 years as they won Domestic Retailer of the Year - Singapore at the Retail Asia Awards 2024.

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