Retail Asia Awards 2023 Winner: MINISO

MINISO received two awards at the recently concluded Retail Asia Awards 2023.

MINISO, a lifestyle brand known for its creative and affordable products, celebrated its 10th anniversary. The brand opened its first store outside China in Singapore last 2015 and has since expanded globally. The retailer provides customers with a joyful shopping experience through collaboration with famous intellectual property licenses, such as We Bare Bears, Sailor Moon, Toy Story, and Disney, as well as, developing their original IP designs. With over 1,100 suppliers worldwide, MINISO maintains a competitive edge in its supply chain, enabling them to develop new products efficiently and cost-effectively. Hear more from Zhongyang Lee, General Manager at MINISO Singapore, as he tells us more about MINISO's achievements, mission, and plans for the coming years.

Learn more about them: MINISO bags two major accolades at Retail Asia Awards 2023

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