Retail Asia Awards 2023 Winner: DETERMINANT (Hong Kong) Limited

DETERMINANT (Hong Kong) Limited wins Pop-up Retail Project of the Year - Hong Kong at the Retail Asia Awards 2023.

Its core belief in promoting inclusivity led them to launch THE61S campaign, which included 61 sizes of its clothing line. However, the challenge was to convey the relevance of this campaign to customers, especially in the online world. To address this, DETERMINANT strategically organised an event inviting 61 ambassadors of different backgrounds and body shapes to showcase the authenticity of its sizes. Listen as Luke Ng, Associate Director, Operations, discuss more how they engage customers and deliver the message of inclusivity.

Learn more about them: DETERMINANT takes home win at Retail Asia Awards for body-inclusive campaign

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