Retail Asia Awards 2023 Winner: Chow Tai Fook Jewellery

Chow Tai Fook Jewellery received the Jewellery Retailer of the Year – China award at the recently concluded Retail Asia Awards 2023.

With the challenges faced by the retail industry during the pandemic, Chow Tai Fook Jewellery sees the importance of embracing digital technology, especially mobile platforms, to stay connected with customers. The company utilised live streaming to engage with the younger generation and leveraged social media and messaging tools in maintaining customer connections. Looking ahead, Chow Tai Fook Jewellery stresses the need for further investment in digital tools for data collection, analysis, inventory planning, and customer experience to adapt to the unique mobile-centric market in mainland China. Learn more about Chow Tai Fook Jewellery's achievements from Alan Chan, Chief Brand Officer.

Read about them here: Chow Tai Fook taps into China consumer and digital retail trends to bolster growth

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