KFC thrives on Vietnamese flavour fusion

Incorporating local flavours and digital innovation drives KFC's success in Vietnam.

Fast food chain KFC sets itself apart in the Vietnamese fast-food market through two main strategies: taste innovation and customer service excellence.

Sibojyoti Chatterjee, General Director at KFC, said that the fast food chain has successfully woven itself into the cultural and culinary fabric of Vietnam over 26 years, establishing a robust presence that spans across 40 provinces. 

“In doing all of this, a key factor of our success has been our dedication to food safety. We understand the trust that the consumers place in us and we take this really seriously from farm to fork every step of our supply chain is meticulously monitored to ensure highest standards of quality and safety,” he said.

Chatterjee emphasised, "What truly sets KFC apart in Vietnam is our ability to blend the iconic taste of our globally renowned recipes with local flavours." 

He said that this strategic fusion of global and local culinary practices ensures that every meal from KFC resonates well with the Vietnamese palate, offering a unique dining experience that combines international quality with local authenticity.

Moreover, the integration of user-friendly mobile applications and partnerships with major food aggregators like Grab and Shopee Food underscores KFC’s effort to enhance accessibility and convenience for its customers. This approach not only serves to improve the overall customer experience but also aligns with the growing digital lifestyle of Vietnamese consumers.

Beyond its culinary and service innovations, Chatterjee explained the multifaceted initiatives underway, from waste management strategies and the transition to eco-friendly packaging materials to ethical sourcing practices. Particularly noteworthy is KFC's effort in converting used cooking oil into biodiesel, a step towards reducing the reliance on fossil fuels and minimising environmental pollution.

“We work with our suppliers to ensure ethical and environment friendly practices throughout our supply chain, from responsibly sourced ingredients, all the way to labour practices. Ultimately, our approach towards sustainability isn't just about compliance. It's about leading by example, and inspiring positive change,” he said.