KFC
KFC, a subsidiary of Yum! Brands, Inc., is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 75 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 25,000 restaurants in over 145 countries and territories around the world.
KFC thrives on Vietnamese flavour fusion
KFC thrives on Vietnamese flavour fusion
Incorporating local flavours and digital innovation drives KFC's success in Vietnam.
KFC Singapore eyes 40% increase in breakfast sales in next 3 years
The fast-food chain will be increasing its ad spend to achieve this.
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EY’s Olivier Gergele: Innovation advantage comes from scaling what resonates with consumers
He explores where the biggest value opportunities lie whilst emphasising the need to balance standardised scale with deliberate localisation across diverse markets.