food and beverage
K-Food surge fuels Asia’s new probiotic boom
K-Food surge fuels Asia’s new probiotic boom
Korean food trends are reshaping Asia's appetite for probiotics and functional foods.
GOPIZZA expands through GS25, targets global market dominance
GOPIZZA is set to expand to over 2000 GS25 outlets in South Korea this year
KFC thrives on Vietnamese flavour fusion
Incorporating local flavours and digital innovation drives KFC's success in Vietnam.
Most Read
1. Outstanding consumer brands honoured at FMCG Asia Awards 2025 2. lululemon opens flagship store in Seoul 3. What factors reduce trust amongst Singapore shoppers online? 4. Nestlé Purina PetCare triumphs at FMCG Asia Awards 2025 with product launch distinction 5. Ferrero Asia Pacific triumphs at FMCG Asia Awards 2025 for Kinder Joy campaignResource Center
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The retailer strengthened consumer trust through value-led campaigns and innovative launches.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount