food and beverage
GOPIZZA expands through GS25, targets global market dominance
GOPIZZA is set to expand to over 2000 GS25 outlets in South Korea this year
5 days ago
GOPIZZA expands through GS25, targets global market dominance
GOPIZZA is set to expand to over 2000 GS25 outlets in South Korea this year
5 days ago
KFC thrives on Vietnamese flavour fusion
Incorporating local flavours and digital innovation drives KFC's success in Vietnam.
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Function in fashion: How GQ Thailand created awe in a white shirt
![Function in fashion: How GQ Thailand created awe in a white shirt]()
Fashion
The company incorporated creativity and innovation to boost sales, but the product was king.
WHILST some companies turn to glamorous ways to promote their brand, others turn to more unconventional strategies to put out their products for better recall amongst consumers.
GQ Thailand is one that resorted to innovative retailing when it first introduced its stain-resistant white shirt in 2019.
Speaking at the recent Retail Asia Forum, GQ Thailand Chief Commercial Officer George Hartel said the company’s focus is to establish itself in the market as a maker of products that have function.
This explains why their process starts with market insights. From these insights, GQ Thailand makes prototypes before officially releasing its product.
The company incorporated creativity and innovation to boost sales, but the product was king.
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