GOPIZZA expands through GS25, targets global market dominance

GOPIZZA is set to expand to over 200 GS25 outlets in South Korea this year

GOPIZZA is set for an ambitious expansion into South Korea, with the aim to double its global sales to one million units of pizza monthly by December. 

Jay Lim, Founder & Global CEO, announced plans to scale up operations within GS25, South Korea's largest convenience store chain, with projections to open 2000 outlets by year-end, positioning GoPizza as a ubiquitous pizza brand accessible across the nation.

Lim highlighted the pivotal role of the GS25 partnership in overcoming long standing challenges and accelerating growth. "We're not just a pizza brand; we're a food tech company," Lim emphasised. "Our innovation in developing a compact oven suitable for convenience store environments has been a game-changer."

Expanding into diverse retail locations forms a core part of GOPIZZA's strategy to enhance accessibility and operational efficiency. "We aim to be the most accessible pizza brand globally in terms of location, speed, and affordability," Lim explained. 

By leveraging existing retail infrastructures, GOPIZZA optimises profitability while passing cost savings to consumers, offering pizzas at around five US dollars within five minutes.

"In addition to our success in South Korea, we're rapidly expanding in India and Thailand," Lim stated. "India, with its rapid store openings, and Thailand, where we're targeting 20 new locations this year, represent key growth markets."

Lim underscored the company's proactive approach in forging partnerships with local retail giants in new markets. "With the aim of collaborating with chains like 7-Eleven in Thailand and Family Mart in Japan, we replicate our successful Korean model," Lim noted. "This ensures exponential growth beyond Korea's borders."