PT Kino Indonesia Tbk's groundbreaking campaign for Ellips Hair Mist earned the prestigious Consumer Good of the Year (Hair Care) - Indonesia at the FMCG Asia Awards 2023.
Marketing head Lidwina Natalia reveals their winning formula which includes blending online-offline strategies and dynamic partnerships to achieve this success. This holistic approach not only enhanced brand visibility but also set a new benchmark in customer engagement.
Dive more into their innovative tactics here.
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