FMCG Asia Awards 2023 Winner: PT Kino Indonesia Tbk
PT Kino Indonesia Tbk's groundbreaking campaign for Ellips Hair Mist earned the prestigious Consumer Good of the Year (Hair Care) - Indonesia at the FMCG Asia Awards 2023.
Marketing head Lidwina Natalia reveals their winning formula which includes blending online-offline strategies and dynamic partnerships to achieve this success. This holistic approach not only enhanced brand visibility but also set a new benchmark in customer engagement.
Dive more into their innovative tactics here.
Commentary
How EV buyers in Asia are rewriting consumer trust and retail competition
If the AI agent doesn't know your brand, neither does your next customer