FMCG Asia Awards 2022 Winner: Brown-Forman Japan
Brown-Forman Japan wins the Digital Marketing Strategy of the Year - Japan award at the FMCG Asia Awards 2022.
Hear from Navneet Singh, Brand Manager, Emerging Brands, Japan, as he tells more about their winning project, the Woodford Reserve Digital promotion, which featured a collaboration with world-famous female bartenders. Navneet also shares how they utilised social media platforms to feature their how-to-make videos for their original and signature cocktail recipes. He also discusses that the overall goal of the promotion is to build a different aspirational image for the brand.