Cosmetique Asia expands sustainable product line to meet consumer demand

Growing consumer preference for eco-friendly products is driving Cosmetique Asia Corporation to accelerate its sustainability initiatives.

Timothy Chuongco, Chief Operating Officer of Cosmetique Asia Corporation, highlighted the company’s strategic focus on environmentally responsible product development in an interview with Retail Asia Magazine. "One of the major trends in the personal care industry is the desire for consumers to have more eco-friendly products," Chuongco said. "From a recent survey in, I think, Pulse Asia, more than 80% of shoppers would prefer to buy an eco-friendly product."

In response, Cosmetique Asia is enhancing its sustainability measures across its product lines. "So because of that insight, Cosmetique Asia is actively looking at how to provide that particular product or service to our customers," he explained. "So we're looking at better, greener raw materials. We are trying to reduce our carbon footprint by using recyclable plastics, and those are the main initiatives for Cosmetique Asia."

Shifting marketing strategies in a digital landscape

With increasing competition in the personal care sector, Cosmetique Asia is refining its marketing strategies to maintain a strong market position.

"So we need to be more creative in terms of how we do our media spending," Chuongco said. "It used to be just for the traditional media, but with the emergence of online media, we're doing our best to really be more creative in terms of how to invest in that particular space."

As digital platforms continue to shape consumer behaviour, the company is focusing on targeted online advertising and engagement strategies to strengthen its brand presence.

Industry outlook and growth prospects 

Chuongco remains optimistic about the industry's growth potential in Southeast Asia and Cosmetique Asia’s role in driving innovation.

"The industry would be very exciting," he noted. "If you look at other Southeast Asian countries, I think the Philippines is just right in the middle. We're not really the trailblazer in terms of innovation. So most of the leadership brands come, leadership products come from the multinationals."

Cosmetique Asia aims to shift this dynamic by positioning itself as a leader in product innovation. "So the dream of Cosmetique Asia is to be industry-leading," Chuongco stated. "So we want to be the trailblazers in terms of launching new products, new activities, new more eco-friendly products to really champion the Filipino consumer brands."
With sustainability and digital transformation shaping the future of the personal care industry, Cosmetique Asia continues to invest in strategies that align with evolving market demands.