AI boosts retailers ROI with personalised Ad targeting

Alex Luu of Centric Software stresses strategic AI investments for efficiency and measurable ROI.

Alex Luu, Regional Strategy Director at Centric Software, emphasises the importance of avoiding a reactive approach to AI and instead focussing on strategic investments that drive measurable results. Centric Software highlights the value of transforming technology into tangible outcomes by leveraging AI to enhance efficiency and ROI.

Learn more about it here.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Experience overtakes points in Indonesia retail loyalty
Retailers are shifting towards emotional engagement and omnichannel experiences to retain customers.
Indonesia malls face dual pressure from digital adoption and social demand
Operators face structural pressure to redesign physical spaces around digital behaviour shifts.
Indonesia’s consumers are becoming more selective with every purchase
Only 12% of Indonesians remain loyal to regular brands, whilst 80% now shop through live commerce.
AI commoditisation narrows retail competitive advantage
Adoption is standardising retail capabilities and narrowing competitive gaps.