AI boosts retailers ROI with personalised Ad targeting
Alex Luu of Centric Software stresses strategic AI investments for efficiency and measurable ROI.
Alex Luu, Regional Strategy Director at Centric Software, emphasises the importance of avoiding a reactive approach to AI and instead focussing on strategic investments that drive measurable results. Centric Software highlights the value of transforming technology into tangible outcomes by leveraging AI to enhance efficiency and ROI.
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