Adapting to SEA’s food delivery trends: Foodpanda’s strategy

Foodpanda is taking steps to address the slowdown in food delivery services in Southeast Asia. The Senior Director, Commercial APAC, Foodpanda, Toshit Bharara, recently shared in an interview how Foodpanda is tackling the issue. To increase customer frequency on the app, Foodpanda introduced a variety of features, including the panda pro subscription program, which offers benefits to customers when they order on the app. Since its launch, the subscription program has garnered over a million subscribers, and the frequency of customers on Foodpanda has increased. Foodpanda has also focused on newer verticals, such as grocery delivery, food panda pickup, and food panda dine. With over 10,000 outlets across APAC, food panda dine offers discounts to customers who use the app at these outlets.

To remain competitive, Foodpanda is leveraging trends in the food delivery industry. For instance, restaurants are increasingly viewing delivery as a norm and an excellent business driver. Additionally, there is a growing receptiveness to digital tools, such as QR codes on tables, indicating a clear trend towards digitization in restaurants. To drive growth on the platform, Foodpanda is innovating on how they display restaurants on their app and personalized menu items, with the future of delivery being customer personalization.

Foodpanda is working with restaurant partners to optimize apparel in essence and reduce delivery times. The vendor portal they built allows restaurants to manage their operations and provides them with different digital tools to enhance their visibility on Foodpanda. Restaurants can participate in different campaigns, manage their menus, and list health on the app to help them get more orders. Furthermore, Foodpanda launched new tools like panda merchant, which helps restaurants manage their suppliers and procurement processes through an app. By doing so, Foodpanda aims to remain competitive in the food delivery industry in Southeast Asia.

To know more, watch the interview!