Thailand
Thailand shoppers cut back amidst FMCG market strain
Thailand shoppers cut back amidst FMCG market strain
Thai FMCG consumers become more selective, driving brands to adapt through affordability and innovation.
Thai retail innovates with new digital strategies
Thailand embraces advanced digital solutions to enhance retail experiences, setting a global standard for innovation.
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1. Outstanding consumer brands honoured at FMCG Asia Awards 2025 2. lululemon opens flagship store in Seoul 3. What factors reduce trust amongst Singapore shoppers online? 4. Nestlé Purina PetCare triumphs at FMCG Asia Awards 2025 with product launch distinction 5. Ferrero Asia Pacific triumphs at FMCG Asia Awards 2025 for Kinder Joy campaignResource Center
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The retailer strengthened consumer trust through value-led campaigns and innovative launches.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount