Thailand
Thailand shoppers cut back amidst FMCG market strain
Thailand shoppers cut back amidst FMCG market strain
Thai FMCG consumers become more selective, driving brands to adapt through affordability and innovation.
Thai retail innovates with new digital strategies
Thailand embraces advanced digital solutions to enhance retail experiences, setting a global standard for innovation.
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Key strategies include embracing sustainability and exploring international markets.
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Digital giants to retailers: The playbook for scaling ad revenue with onsite retail media