Singapore Consumer Behaviour
Singapore customers seek transparency amidst companies’ AI adoption growth
Singapore customers seek transparency amidst companies’ AI adoption growth
About 9 in 10 said they want to know whether they are speaking with AI or a human.
Singaporean shoppers don’t skip ads: survey
Most shoppers click on ads and buy products, Criteo found.
More than 60% of older consumers in SG still shop want in-store
This is even as more Singaporeans purchase in-app.
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The retailer strengthened consumer trust through value-led campaigns and innovative launches.
Commentary
This 11.11, the real battle lies in shopper confidence – not the biggest discount