Singapore Consumer Behaviour
Singapore customers seek transparency amidst companies’ AI adoption growth
Singapore customers seek transparency amidst companies’ AI adoption growth
About 9 in 10 said they want to know whether they are speaking with AI or a human.
Singaporean shoppers don’t skip ads: survey
Most shoppers click on ads and buy products, Criteo found.
More than 60% of older consumers in SG still shop want in-store
This is even as more Singaporeans purchase in-app.
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Event News
FMCG Asia Awards 2025 Winner: Jason Sng of FairPrice Group
Jason Sng of FairPrice Xtra VivoCity shares how its partnership with LOTTE Mart has elevated the in-store experience across FairPrice Xtra outlets.
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When AI becomes the front door: How marketing in Singapore will really change in 2026