Singapore Consumer Behaviour
Singapore customers seek transparency amidst companies’ AI adoption growth
Singapore customers seek transparency amidst companies’ AI adoption growth
About 9 in 10 said they want to know whether they are speaking with AI or a human.
Singaporean shoppers don’t skip ads: survey
Most shoppers click on ads and buy products, Criteo found.
More than 60% of older consumers in SG still shop want in-store
This is even as more Singaporeans purchase in-app.
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1. Deliveroo exit triggers food delivery duopoly in Singapore 2. Indonesia consumers shift toward global brands as domestic preference falls 3. Fragmented data infrastructure slowing down AI deployment in Malaysia's retail sector 4. Malaysian retailers told to adopt multi-layer strategy as marketplace reliance grows 5. Thai consumers split spending between value and premium goodsResource Center
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FMCG Asia Awards 2025 Winner: Rachel Carrasco of BAKEN
Rachel Carrasco, Founder and CEO of BAKEN, highlights how its Real Bacon Crisps have elevated Filipino snacks to global standards.
Commentary
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How Singapore consumer brands can build strong supply chains amidst rising input costs
The CX illusion: Why retail’s digital investment isn’t delivering
The future of agentic commerce in APAC: Why identity will anchor hybrid experiences