Online Shoppers Survey
Nearly 45% of consumers shop online for cheaper options
Nearly 45% of consumers shop online for cheaper options
This was driven by uncertainties in the current economic condition.
Only 1 in 4 Singapore boomers make purchases through social media
The major consideration for them is trust.
SEA online shoppers placed safety and security as top concerns
The report by Vesta surveyed respondents from the Philippines, Singapore, and Indonesia.
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He explores where the biggest value opportunities lie whilst emphasising the need to balance standardised scale with deliberate localisation across diverse markets.
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The festive season is a revenue moment – don't let friction or fraud derail it