Fashion
How luxury brands are embracing AI to enhance customer experiences
The luxury sector has invested over $360m in AI in the past three years.
1 hour ago
How luxury brands are embracing AI to enhance customer experiences
The luxury sector has invested over $360m in AI in the past three years.
1 hour ago
Why men are increasingly investing in skincare products
Concerns such as blackheads, wrinkles, and acne-prone skin are driving this shift.
1 hour ago
URBAN REVIVO opens flagship store in Kuala Lumpur
Customers can explore over a thousand items in the new 27,000-square-foot store.
1 hour ago
Function in fashion: How GQ Thailand created awe in a white shirt
The company incorporated creativity and innovation to boost sales, but the product was king.
WHILST some companies turn to glamorous ways to...
20 hours ago
LVMH acquires Swiss clockmaker L’Epée 1839
L’Epée 1839 is known for high-end clocks and authentic 'objets d’art’.
1 day ago
China's luxury market set for mid-single-digit growth in 2024
It witnessed a 12% YoY growth in 2023.
SHEIN launches Korean website
This affirms the group’s commitment to catering to the Korean market.
Regis Rimbert appointed CEO of Wolford AG by Lanvin Group
He replaces Silvia Azzali, who departed for personal reasons.
Polène opens flagship store in Seoul
This marks a significant addition to its established locations in Paris, New York, and Tokyo.
South Korea's dermocosmetics market ranks 6th globally
It has attracted competition from "concept-dermo," "dermo-inspired," and "pharma-dermo" brands.
H&M opens innovative store in Seoul’s Myeongdong District
It has an immersive fitting room and smart fitting rooms.
Central Marketing Group now exclusive distributor of JUNG SAEM MOOL in Thailand
It is expected to drive a 20% increase in CMG's beauty product sales this year.
L’Oréal launches fourth Employee Share Ownership Plan
The plan is limited to 275,000 shares.
Estée Lauder completes $1.7b acquisition of DECIEM
The deal, completed on 31 May, involved a cash transaction of approximately $860m.
What’s next for Levi’s in Southeast Asia?
Explore how the brand is tapping into the diverse and growing consumer base in the region.
ZALORA launches AI-powered customer service chatbot in Southeast Asia
The chatbot can access personalised information on orders, deliveries, and returns.
Fast fashion spurs abuse risk for informal women employees
Garment industry is plagued by gender-based violence and harassment.
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1. Bangkok shopping centres revenue surges 43% 2. Dubai Mall set for $408m expansion 3. Industry giants call for global QR code adoption 4. DFI Retail Group's yuu named Retail App of the Year - Hong Kong at Retail Asia Awards 2024 5. From bricks to clicks: What will drive the future of retail?Resource Center
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Function in fashion: How GQ Thailand created awe in a white shirt
![Function in fashion: How GQ Thailand created awe in a white shirt]()
Fashion
The company incorporated creativity and innovation to boost sales, but the product was king.
WHILST some companies turn to glamorous ways to promote their brand, others turn to more unconventional strategies to put out their products for better recall amongst consumers.
GQ Thailand is one that resorted to innovative retailing when it first introduced its stain-resistant white shirt in 2019.
Speaking at the recent Retail Asia Forum, GQ Thailand Chief Commercial Officer George Hartel said the company’s focus is to establish itself in the market as a maker of products that have function.
This explains why their process starts with market insights. From these insights, GQ Thailand makes prototypes before officially releasing its product.
The company incorporated creativity and innovation to boost sales, but the product was king.
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1. Bangkok shopping centres revenue surges 43% 2. Dubai Mall set for $408m expansion 3. Industry giants call for global QR code adoption 4. DFI Retail Group's yuu named Retail App of the Year - Hong Kong at Retail Asia Awards 2024 5. From bricks to clicks: What will drive the future of retail?Awards
Nov
19