, APAC
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What are the ‘biggest turn-offs’ for APAC luxury consumers?

Lack of transparency on sustainability efforts is the top reason.

With sustainability coming at the forefront of consumers’ priorities, around 59% of consumers in the Asia Pacific region cited the lack of transparency around sustainability as the “biggest turn-off” in a luxury brand.

In a report, Delta Global found that the lack of sustainability transparency is followed closely by non-sustainable packaging and the creation of excessive waste which were both at 58%.

Around 88% of the consumers said they would stop buying or spend less on a brand if it creates excessive waste, with 93% saying they are more inclined to buy from brands that offer sustainable alternative products.

ALSO READ: Around 9 in 10 APAC consumers to stop, reconsider buying from brands that do not prioritise sustainability

With regards to packaging practices, Delta Global found that 91% of the APAC consumers wanted brands to halt plastic wrap used in packaging, with 90% of luxury Chinese consumers saying plastic use “was not representative of a luxury brand.”

Overall, 80% of the consumers said they would consider buying another brand that uses less packaging despite the similarity in product offering.

 

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