Around 9 in 10 APAC consumers to stop, reconsider buying from brands that do not prioritise sustainability

Over two-thirds of the consumer will buy more from sustainable brands.

About 92% of consumers in Asia Pacific indicated that they would stop buying, reconsider, or buy less from brands that are ignoring sustainability in their operations, a report by Delta Global showed.

The report also found that 27% of consumers in the region would ultimately drop the brands that do not care about sustainability. 

“There is a perception that the luxury consumer in APAC is less knowledgeable and less concerned about environmental and sustainability issues compared to their European and US counterparts. Our survey revealed that environmental awareness is accelerating amongst luxury consumers in APAC,” said Robert Lockyer, Founder & Chief Client Officer of Delta Global.

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“[L]uxury brands that don’t prioritise sustainability initiatives will need to consider how this might hamper efforts to attract Millennials and Gen Z consumers, for whom environmental sustainability is a core consideration,'' he added.

Over 90% of the respondents to the survey said they are more environmentally conscious today than they were two years ago.

More than two-thirds said they would buy more from brands that integrate environmental sustainability.

APAC customers, on average, are willing to spend up to 21% more for brands that commit to sustainability, with Gen Z saying they would pay 28% more.

The survey was conducted on over 2,000 luxury consumers in Hong Kong, Australia, Malaysia, Singapore and mainland China.