, Hong Kong
Photo from Watsons.

Watsons rolls out regionwide recycling programme in Hong Kong

The recycling programme in Hong Kong is in partnership with L’Oréal.

Watsons, A.S. Watson Group’s flagship health and beauty brand, expanded its regionwide recycling programme to Hong Kong in partnership with L’Oreal in line with the celebration of World Environment Day.

In a statement, Watsons said that with the launch of the “Beauty for the Future” recycling campaign, customers can recycle the cleaned containers of any beauty brand including foundation bottles, mascara wands, skincare tubes, and lipstick tubes at around its 170 stores in Hong Kong.

This is in exchange for rewards in the market's largest loyalty platform MoneyBack. 

Once the containers are collected V Cycle will break down the wastes, separate them by materials, and work with local partners to turn them into new raw materials. The campaign aims to collect 250,000 containers in 12 months after the launch.

Watsons partnered with Maybelline to set up recycling bins in stores in Taiwan, wherein Maybelline will donate to Re-Think to run sustainability education programmes for every empty bottle that is recycled.

In Thailand, Watsons’ customers can recycle their PET plastic bottles at the Garnier Refund Machine in selected stores and get a free Garnier Pink Micellar Water. In Indonesia, the health and beauty brand launched a recycling programme with Garnier to encourage customers to recycle plastic bottles at Watsons stores.

Read also: A.S. Watson bares new sustainability targets

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