Skincare benefits drive popularity of hybrid color cosmetics

Foundation is the top category that features skincare benefits in new product launches.

Hybrid cosmetic products continue to gain traction globally as consumers are now shifting to colour cosmetics that provide skincare benefits.

In the Mintel Global New Products Database, Mintel found that global launches of colour cosmetics that mention skincare increased from 15% to 26% between October 2018 and September 2028.

“The desire for healthy-looking skin, alongside the growing bare skin trend, will continue to drive demand for cosmetic products with skincare benefits,” Chayapat Ratchatawipasanan, Principal Beauty & Personal Care Analyst, Mintel Reports Thailand said.

“These products offer a natural look suitable for everyday wear, appealing to Gen Z, while also catering to the skincare needs of older consumers,” the analyst added.

In terms of products, foundation is the top category for new product launches that have skincare claims between October 2022 and September 2023 at 42%. 

It is followed by lip makeup and concealer at 20% and 15%, respectively.