, Thailand
Photo from Siam Piwat Group

Siam Piwat, Hyundai Department Store partner for retail expansion

The collaboration will help draw Thailand’s growing K-culture crowd.

Thailand-based retail developer Siam Piwat Group has signed a memorandum of understanding (MOU) with Hyundai Department Store for the future development of destination projects.

The agreement will create "a more complete ecosystem" with both parties aiming to enhance customer experience, and offer benefits to ONESIAM and Hyundai Department Store members.

"This collaboration aims to entice shoppers by offering diverse special privileges at shopping centres and stores as well as stores within the alliance network," the statement read.

“We prioritise fostering a constructive ecosystem continuously by partnering with leading and robust global business entities and consolidating remarkable potential to propel business growth in innovative and boundless ways,” Mayuree Chaipromprasith, President of Corporate Affairs and Communications of Siam Piwat Co., Ltd., said.

ALSO READ: SUGI Holdings to enter Thailand’s health and beauty care industry

The partnership will also enable collaboration in exclusive products at the "K-Content Speciality," which includes Korean food, webtoons, fashion, and K-pop, amongst others.

Siam Piwat Group has entered partnerships with different multinational retailers such as PARCO Shopping Complex in Japan, TAIPEI 101 in Taiwan; Republic of China, Hong Kong Times Square, ION Orchard Department Store in Singapore, Pavilion Kuala Lumpur in Malaysia and Plaza Indonesia in Indonesia.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

How cost-per-wear redefines fashion value
This metric evaluates an item's value based on its frequency of use, lifespan, and resale potential.
What tech innovations retailers are investing in
They are now increasingly adopting digital interfaces, simplified shopping, and data-driven retail.
Malaysia's e-commerce market to grow by 12.8% in 2024
Alternative payment methods accounted for 35.7% of e-commerce transactions in 2023.