Restaurants revive snacking out with new menu items aimed at Gen Z consumers

Around 43% of consumers have been snacking daily or frequently within a week.

Quick-service restaurants have introduced snacking occasions among consumers, with the younger demographic driving the revival and demand for snaking-out options.

According to data analytics company GlobalData, 43% of consumers have been “snacking daily or a few times a week”.

However, the younger demographic has exhibited a strong preference for eating out and convenient food options, like snaking out, as a response to the growing return-to-office trend, time-pressed periods, and lack of time for meal preparations. 26% of Gen Z consumers were revealed to be eating out more regularly.

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This is amidst the 33% of consumers claiming that convenience is vital when making their purchases, and over one-third of respondents relying on eating out.

As a response, restaurants have tapped into the market with new menu options. Prominent examples include Little Caesars introducing a bite-sized pizza-flavored Crazy Puffs and KFC gaining traction with the fast-food style chicken parmesan Chizza.

“Demand for ease and convenience stems from a perception of not having enough time to do all the things that one wants or needs to do. The desire for convenience is therefore forcing dependence on highly efficient and effective products that better facilitate busy lifestyles,” Meenakshi Haran, consumer lead analyst at GlobalData, said.